BYG lead the way with futuristic marketing installation

November, 2004

Nottingham's leading leisure destination has taken a step into the future thanks to multimedia innovators, BYG Systems, who have created a state-of-the-art marketing installation to display information about the venue's different lifestyle experiences according to the moods and behavioural patterns of its visitors.

The £50 million Cornerhouse complex unveiled the sophisticated new system - which uses 14 plasma screens and a vast projector display located in the venue's hub - at a recent high profile media launch, as part of their bid to secure their place as one of the UK's leading leisure developments.

Media experts from BYG carried out in-depth research into the way people use The Cornerhouse's cinema, retail, food and leisure facilities, before creating an innovative scheduling system that streams tenant advertisements, information and music videos in tune with visitors' moods at various times of the day.

Managing Director of BYG, Dr Yoon Yong, explained: "The presentation has been specifically designed to enhance visitors' experiences of The Cornerhouse. By intelligently scheduling the messages, advertisers can be sure they receive maximum exposure.

"This type of application is very exciting, and can be used for a variety of different purposes and audiences. Media-rich, tailored exhibition systems offer many benefits for retail and leisure businesses who want to achieve the best possible response to their marketing initiatives."

The installation was commissioned to compliment a new lighting project that will illuminate The Cornerhouse, and is a major investment for the Midlands hotspot.

Trevor Lloyd Adams, Centre Manager for The Cornerhouse, said they were excited to be working with BYG, and added: "We hope that the multimedia system will cement The Cornerhouse's position as one of the region's most progressive and forward-thinking leisure complexes."

The Cornerhouse venture is just the latest in a long line of exciting multimedia and e-learning projects designed, developed and delivered by BYG for their prestigious portfolio of blue chip clients, which includes retail giants IKEA, Debenhams and Lloydspharmacy.

For further information please contact
BYG Systems Limited
Telephone: 0115 9252221
email: info@bygsystems.com

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